Algorithmic Automations

• KeyWord Guardian™ KWG Engine will make sure that you are not overspending on any keyword, pausing them when they reach a certain spend threshold with no sales. Additionally, KWG will constantly check your account and pause low performing keywords, as well as re-enabling well-performing ones.
  
• KeyWord Recycler™ KWR Engine is always on the lookout for any low performing keyword that has been paused outside Amazon conversion window and calculate a new, updated optimal bid based on our algorithms. KWR will test this new keyword/bid pair in a separate set-up for easier result tracking.
  
• KeyWord Miner™ KWM Engine will constantly scan your reports and add any relevant, converting Customer Search Term back into our system. This will organically grow your campaigns in a controlled "100% automated" environment. (This Automation currently works only on our system generated PGNs)
  
• Bid Gambler™ If you are bidding too low, BG will periodically increase the bid until you start getting clicks. Bid Gambler and Bid Nailer Engines work together to optimize the bid of each keyword in your account. Both engines will take care also of your Auto campaigns bids.
  
• Bid Nailer™ BN will work constantly toward adjusting bids based on your current average cost per click. Bid Nailer and Bid Gambler Engines work together to optimize the bid of each keyword in your account. Both Engines will take care also of your Auto campaigns bids.
  
• Term-Inator™ TI Engine will constantly scan your reports and negate any bleeding term where needed, improving your Auto, Broad and Phrase campaigns matching capabilities. (This Automation currently works only on our system generated PGNs)
  
• Auto-Mate™ AM engine will efficiently adjust your AUTO Ad Groups bids to help you reach your AcoS goals. The AM algorithm will calculate and adjust your bid up or down (based on your given thresholds) to help maximize sales all while staying within your AcoS limits.